The energy industry owes much of its recent success to advanced technology, but executives should remember that it’s people—both inside and outside a company—who make a business work. That was the keynote message of Bill McDermott, CEO of international software giant SAP SE, April 10 at the 96th annual convention of the GPA Midstream Association.

“We never talk about the market and the stock price, we talk about customers,” McDermott said of SAP management. Likewise, senior management should listen to its employees, give them a vision for the company’s success and reward them accordingly, he added.